Pocket Bar has won special recognition from GREE Mobile as one of the platforms top games. Happy Elements has launched three mobile phone games in Japan, to strong reception from the market. "We're pleased to continue supporting this leading game publisher with a steady product development pipeline and a continued dedication to excellence." "Having invested in the first funding round of Happy Elements, we've witnessed, first-hand, the painstaking importance Happy Element’s product teams have placed on their users’ demands," said Osuke Honda, a partner at DCM, who is a member of Board of Directors of Happy Elements. With its Global Integration Platform, operational experience in Asia and loyal user base, Happy Elements began helping third party game developers publish their games as of June 2011. In addition, Happy Elements has established a global operations team with members from 15 different countries to ensure that its games are adapted to fit the various markets' needs. Among these platforms are: Facebook, Tencent, Renren, Kaixin, Mixi, Hangames, Cyworld, Daum, Netlog, Hyves, StudiVZ and Orkut. The Global Integration Platform developed by Happy Elements connects and continuously updates its products on social networking platforms around the world. Two years after its start, Happy Elements has developed games on 15 platforms around the world. Since its founding, Happy Elements strived to be a company with global reach. We believe that Happy Elements will continue to provide high quality social game services." The company is rich in experience with product research and development, operations, and international publishing. Happy Elements is a top 10 social game developer. "Legend Capital pays close attention to social platforms and SNS applications. "Social networking websites are one of the most important innovations of the Internet era," said Erhai Liu, managing director of Legend Capital. It is also the most successful game released by Happy Elements on Japanese, Chinese Mainland and South Korean social networking platforms. Lounge Bar, after only four weeks, became the #2 game by number of active users on Mixi, Japan's top social networking website, while My Kingdom, a casual social game, was ranked first among the fastest growing games on Facebook after its launch in October 2010. In addition, titles released on other platforms around the world have also become extremely popular. Today it continues to entertain 1,500,000 daily active users, one of the longest life cycles among the top 10 games on Facebook. In August 2009, Happy Elements launched its first social game My Fishbowl on Facebook. Happy Elements creates games based on the belief that "games are a service". As we move forward, we will continue to focus on providing innovative games with the most compelling gaming experience," said Haining Wang, CEO of Happy Elements. With this new investment, we will continue to recruit diverse talent from across the globe and we will continue to attract top-class producers and managers. "At Happy Elements, we really know how users socialize and how games operate and spread. "In the last two years, social games have given players a fresh gaming experience and a new way to interact," said Haining Wang, CEO of Happy Elements. By the end of 2012, Happy Elements is planning to launch over eight new games. In the two years since its founding, Happy Elements has grown from an eight person team to a staff of 300. It maintains a leading position on social networking services (SNS) in Japan, China and South Korea. Since launching its first game in 2009, it has consistently been ranked as one of the top 10 game developers on Facebook and as one of the top Asian social gaming developers on Facebook.
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Happy Elements is one of the fastest growing global developers in the social gaming industry. The capital will also be used to aggressively recruit diverse talent from across the globe and to strengthen its leadership position as the social game developer with the strongest overall presence in Asia's principal markets. Led by Legend Capital with participation from existing investor DCM, the new funding will be used to expand more aggressively in global markets and to make an entry into the mobile entertainment market with the launch of several new smartphone games in 2012.
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17, 2011 /PRNewswire-Asia/ - Top global social gaming developer Happy Elements today announced that it has raised $30 million in a Series B funding round. GLITCH BUSTERS: STUCK ON YOU, SKYBOUND, SKYBOUND GAMES and any related logos are registered or otherwise protected trademarks of Skybound, LLC. The PLAION logo is a registered trademark of PLAION GmbH. Warlander is a registered trademark of Toylogic Inc.